Creative needed to ensure that their annual European Distributor's Conference had a big impact on pre-Christmas sales – bringing the new technology to life and motivating all those present.
Located at a five star venue in Marbella for easy access to the European audience, we created a two day break with an inspirational theme based around ‘Expanding the Experience’. The tone was set with a gala dinner before launching into an excitement packed two days of themed exhibitions, demos, experiential break-out rooms and futuristic entertainment – all hailed as a great success by enthusiastic delegates, who went on to increase sales of the new product range.
Eighty members of the press were also invited for an exclusive press event and dinner. With the positive press coverage, the cost of staging the event matched the return on investment – and sales increased by an excellent 17% on the previous year.
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