Exhibiting every year at the same event to the same audience requires creative ingenuity. Since 1999, Microsoft and BBL have been stepping up to this challenge at the British Education and Training Technology (BETT) exhibition.
In 2011, together with a team of Microsoft approved suppliers, the idea of ‘Personalised Learning’ was created building special presentation stands with theatre-style teaching and private PC pods. This made it possible for delegates to interact with teachers, learn all about Office 2010 and Windows 7 then immerse themselves in functionality immediately afterwards. The resulting buzz was tremendous – more than 5000 people attended the presentations and the sales team met their lead targets.
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